I just got an email from Alaska airlines about their changing frequent flier policies. It contains this gem:
Also effective August 1, the First Class Mileage Plan Redemptive Upgrade rules will be changing. Redemptive Upgrade awards booked after this date will be available on H-class fares and above for 15,000 miles each way. Tickets booked in classes of service below H will no longer be eligible for redemptive upgrades.
What in the hell does that mean? What is service class H? Is it really that hard to describe it without jargon? Or, how about at least a link to a description of what that might mean.
Clearly, writing good, clear, usable copy is a lot like writing good, clear, usable code. It must be a rare skill, since so much of it out there is so bad.
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