When I started at Organic there was another hosting engineer named Rob. This was the first time I had ever worked with another Robert who went by Rob. For a few days the names were old-rob, new-rob, but that was lame. At lunch, Bryce Lynn, co-worker since the Wells Fargo days, noticed that the two Rob's had some opposite features; I had facial hair, he did not, he was a vegetarian and I am almost a complete meat eater. It was particularly the facial hair concept that got things rolling, because of the South Park "Evil Cartman" and friends (the bizzaro world opposites from the some portal to a parallel universe). Since I had the goatee, I got to be Evil Rob and he became Good Rob. And I keep working with or around X-organics, so the name keeps sticking.